Auschwitz is not only a memorial site. It is also an essential part of our civilization. The word “Auschwitz” has become a universal symbol and a warning for humanity. With the passing of the last survivors, the role of the authenticity of the historical space and all preserved objects is getting stronger and stronger. The Auschwitz Memorial created in 1947 is one of the most recognizable institutions in the world. The mission of the Memorial covers many different aspects linked with commemoration, education and conservation. In contemporary world it reaches far beyond the historical site. The Memorial uses new technologies, internet and social media to build a global outreach and create a community of remembrance around the world. The lecture discusses different aspects and challenges of the mission of the Memorial.